Concept

The packaging concept has added values, where one of them is the function of the packaging itself. It unfolds into a pot, and with the seed inside you plant a plant in the good cause of the campaign. The process of growing the plant strengthens the communication of the campaign and makes the persons have a long lasting reminder of what they have given their support to. The idea is that you do not buy a plant, but the idea that you can help where help is needed.

view PROJECT IMAGES ››

view PRESENTATION POSTERS (pdf 1 mb) ››

Process:

This was a individual project and consisted of several iterations. Different sketching techniques was used in different phases of the process.

view PROCESS IMAGES ››

Background

The task of this project was to take Kappa’s production as a starting point. Kappa is one of Europe’s leading producers of corrugated cardboard packaging.They are aware of the environmental issues around their production and how the public perceives these.
The challenge was to identify an area of packaging, and form a corrugated cardboard package that has an added value, that means that the package will be kept and used in its own right.